About Heather Moreno

Heather earned a Bachelor’s Degree in Accounting from CSU Fullerton and began her career as a Certified Public Accountant working for KPMG, one of the “Big Four” international accounting firms. After working in accounting, Heather decided to try something different and open her own business. Heather currently works as a self-employed businesswoman, running a boutique health and wellness consulting firm, Weight Breakthrough®. A lifelong learner, in 2013 she earned her Master's Degree from Fuller Theological Seminary.

Since moving to Atascadero in 2004, Heather has been energetically involved in our community.

Heather was appointed to Atascadero’s Planning Commission in 2008 and served as Chairperson in 2010. Moreno was appointed to the Atascadero City Council in 2012, elected in 2014, elected as Mayor in 2018, and re-elected Mayor in 2020 and 2022. Heather has represented the city on the San Luis Obispo Council of Governments, the Regional Transit Authority and the Regional Economic Action Coalition.

Under Moreno's leadership, the City of Atascadero fully funded and staffed it's police department, invested in infrastructure repairs and improvements, worked collaboratively with community organizations to help tackle the homelessness crisis, and brought new jobs and economic development to the city.

In her spare time, Heather enjoys keeping fit, reading, and dancing (thank you Dancing With our Stars!). She is married to Mike Moreno, her husband of 23 years, and she’s thankful when Mike dances with her!

Heather’s Record Serving Atascadero

  • Five new police officer positions and one dispatcher position, and the acquisition of a new computer-aided dispatch and records management system (CAD/RMS) to more efficiently and effectively manage emergency calls, and save over 2,000 personnel hours per year.
  • Forming the Outreach for Underrepresented Residents (OUR) Team, partnering a police officer, a mental health worker and a community outreach representative into one team, focused on assisting underrepresented residents, including those who may be un-housed or in mental health crisis, to connect these individuals with solutions in order to decrease the number of people living on the streets.
  • Secured $3 million of funding for the Downtown Infrastructure Enhancement project from the State budget, thanks to our strong working relationship with Sen. John Laird.
  • Lead the way in implementing a new disaster notification and evacuation system that is becoming the gold standard for all jurisdictions in San Luis Obispo County.
  • Provided a total of $250,000 in grant funds to qualified businesses during the pandemic shut down to help them bridge the gap and be able to continue operating their businesses once the State allowed them to re-open.
  • Launched Talk on the Block, a citizen engagement initiative bringing your City to your neighborhood.
  • Installed cameras in the Sunken Gardens area to help law enforcement respond more quickly and reduce criminal activity.
  • Successfully advocated for grant funding for El Camino Homeless Organization and Transitional Food and Shelter, bringing much needed funding for Atascadero and North County homeless services.
  • During COVID, permit fees were reduced to zero to help struggling businesses operate safely outside.
  • Instituted cost-saving measures, cutting internal red tape on things like map approvals, purchasing policy, permit processing, and the tree mitigation policy, making our City run more efficiently.
  • Paved nearly 45 miles of local and neighborhood roads since 2015.
  • Invested in and approved numerous local development, infrastructure, and civic projects including the:
    • Now completed Zoo Garden Event Center
    • Footbridge between Sunken Gardens and Galaxy Theater complex
    • Now open Auntie Anne’s/Jamba Juice development
    • Renovated parking lot between old City Hall and Atascadero Creek Hilton Home 2 Suites Hotel
    • Trailhead and parking area for the Three Bridges Trail
    • Dredged Atascadero Lake to improve water quality
    • New playground equipment and improvements to the Atascadero Lake Park and Zoo
    • New activities and events in Sunken Garden, including the Tamale Festival, Farmer’s Market, and Dancing in the Streets
    • Dedicated land and funding for the Parents for Joy all-inclusive playground at Colony Park